Video is becoming an increasingly important marketing tool in the current media landscape. About a third of all online activity is now spent watching/streaming videos. Now, this shouldn’t scare businesses, as video can be a very engaging and suggestable way to get through to your audience.

Over a billion people across the world actively use YouTube, making it the second biggest search engine in the world. When you start seeing YouTube as a search engine, not unlike Google, you will start to see it for the opportunity it is.

You should be doing regular YouTube video advertising, and that doesn’t matter what your business type is. When you offer a more engaging, exciting way to present your brand, people listen. And no, the world isn’t just watching cat videos. 59% of executives choose to watch the video over reading text, as this is where industry leaders have got their start and continued to inspire the masses. Let’s start your YouTube journey

No matter what type of content you are creating you should be weaving YouTube into your strategy. Planning YouTube ads will get you the best ROI possible and the best part is that if your ad is skipped – you not charged.

Placing ads in the right place ensures that audiences get to know your brand personality, and the faces and values that drive your business. This puts them in a position where they can identify your worth and become advocates for you. All without you having to spend endless time doing organic content.

Partner with The Compilator to accelerate your YouTube strategy onto the right stage, for the right audience.

Video isn’t all about going viral. It’s about providing value to your consumers, and doing so in an authentic and creative way. This becomes a critical part of the buyer’s journey, building better relationships with customers, to educating and converting buyers. This provides a better overall customer experience, with a nurtured sales path.

Video plays a starring role in the digital landscape. The most effective type of video at the moment is customer testimonials, as people like to watch people, and they are more likely to believe the words of someone like them, rather than a CEO. Basically, your customer wants to know more about your business, without having to read through endless blocks of text. So it’s time to freshen up your presence.

The Compilator can show you how to improve your video efforts with over 15 years of experience and an effective CTA and a highly-focused YouTube strategy.