Google Ads remarketing tends to get a bad reputation, and that’s usually because people don’t know what exactly it is. Remarketing is more than just following people around with ads until they get bored with your brand, it is actually still one of the most powerful tools when done right and the best agency is managing your campaigns

Retargeting ads give you the ability to show targeted ads to those potential customers that have already shown an interest in your business, so you are marketing to a warm lead rather than picking a person at random. These ads can be changed based on your customer’s actions showing the right ad at the right time, and they can be so layered that you are essentially nurturing them through the sales pipeline. Don’t be left wondering why a person visited your site or app but didn’t finalise a conversion, and show them ads that will continue decision making as they journey around the web.

The more customers that see your ad the more likely they are to make a purchase – it really is that simple. What brands don’t realise is that it can take roughly 15 interactions for someone to make a purchase, so you need to be consistent with your remarketing ads.

The average conversion rate of an online store is 2.95% – and this number grows as your audience does. Giving your potential customers a gentle reminder of your business is the best way to get them to make a purchase, otherwise, you risk getting lost in the noise and forgotten about. Or worse, they make a conversion with a competitor who committed to a remarketing strategy.

Showing ads across YouTube, Display and Search allows you to make the most of the customer interaction, with the GDN (Google Display Network) covering a staggering 90% and YouTube being the second biggest search engine on the planet. So you can understand why remarketing is a must. Whilst you might not have an issue getting users into your funnel, allow our experienced team at The Compilator to help you keep them and convert them.

Remarketing isn’t only a Google game, but you can actually do it on social media too. So many agencies fail to remarket correctly with overbearing and creepy ads that are poorly executed. All this does is lead consumers to feeling alienated and disliking your brand the products or services you are bringing them.

Our team of social media and Google experts develop bespoke plans to increase your conversion. No gimmicks, no code implementation – just results that you can be proud of.

It’s time to stop letting your clients forget about you, and have them knowing who you are and how they can purchase or engage with your offering. Start getting conversions with one of The Compilators bespoke remarketing strategies and we can get you on the right path.