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PAID MEDIA AGENCY

Enviroflex

company description

Enviroflex is insulation specialists committed to improving customers thermal and acoustic comfort and reducing your energy costs and carbon footprint. All staff are trained by the Association of Wall and Ceiling Industries (AWCI) and our manufacturing partners to ensure optimal results.

Partnering with several government programs improving insulation in Department of Human Services homes, a variety of rebate programs and we support charitable initiatives to assist people who are marginalised.

Today Enviroflex produces cellulose for manufacturers of Brake Pads, Hydro Mulch and Oil Spill kits and partners with market-leading manufacturers who share our commitment to customer satisfaction, product quality and the environment.

project

We were engaged by Enviroflex to run their Google Ads after a bad experience with their previous agency to increase conversions whilst lowering the overall costs.

The first step was to get an understanding of the requirements and what success looks like for them. This was accomplished via account audits and a one-hour kick-off meeting. Following this, the campaign was mapped out and sent off for approval.

After the initial campaign build, we started optimising to craft the campaign to only target key demographics that would likely convert. This was a six-month process from start to finish to completely optimize the campaign.

results

By implementing a new strategy focusing on correct messaging, the campaign has seen conversions doubled and CPA (cost per conversion) drop by 90% to $7.61 resulting in 170 conversions per month valued at $3500 on average.

This had an estimated additional monthly revenue of $354,00 based on an 80% conversion rate supplied by the customer. This is a return of $273 per dollar spent. By implementing a new strategy focusing on correct messaging, the campaign has seen conversions doubled and CPA (cost per conversion) drop by 90% to $7.61 resulting in 170 conversions per month valued at $3500 on average.

This had an estimated additional monthly revenue of $354,00 based on an 80% conversion rate supplied by the customer. This is a return of $273 per dollar spent.

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