You might not think of Bing when it comes to growing your business, but Google’s little brother still commands a relevant number of searches in Australia on Desktop devices. Roughly 7% of the search market share worldwide was through Bing on desktops, which is a real opportunity for businesses to leverage this lesser-known platform and reach the audience that is not being adequately marketed to.

The goal of any business is to reach as many people as possible, which makes Bing an essential part of your online advertising mix. If you don’t know too much about the platform or how to leverage it, you can rely on the knowledge and experience of our Bing specialists.
Bing works just like Google Ads, so if your already getting results from your current PPC (Pay Per Click) strategy, then you should talk to The Compilator about Bing Advertising and we can bring a successful campaign to market.

Bing paid advertising is an avenue worth exploring as many companies are restricted to using Internet Explorer which defaults to Bing as the search engine. Are you covering this base? Any business that ignores Bing is leaving potential customers in the shade, so you want to cover that base in case they aren’t on Google like you assume they are.

With many businesses ignoring Bing in favour of Google, it is far less competitive and results can come quickly at a far lower cost. Each search engine should be approached differently to maximise results from your campaign, and in an ideal world, you have each platform covered and marketed. The Compilator can show you how to get the highest ROI from your Bing marketing strategy.